Yesterday, we had the privilege of a return visit by Dr. Mary Jo Kane from the Tucker Center at the University of Minnesota, who gave a great presentation on her research on media representations of female athletes. Her main points were that the “Sex sells” argument in favor of representing female athletes in sexualized ways is not only demeaning but counterproductive in that it alienates the core audience for women’s athletics — i.e. women and girls, and Dads of female athletes. Media images depicting female athletes in action, demonstrating physical competence, is what sells women’s sports, she argued. Great talk, but few attended – the eternal problem of getting folks to attend something in the middle of midterms with dozens of other stuff going on around campus at the same time.