via Back Up Your Birth Control. Today is the 10th annual national day of action for Back Up Your Birth Control, a media campaign sponsored by the National Institute for Reproductive Health. I’ve agreed to blog to raise awareness about this.
Because I’m a shameless self-promoter, I’m also going to start with an update on my forthcoming book, The Morning After: A History of Emergency Contraception in the United States. The page proofs will be arriving in a couple of weeks. Meanwhile, here’s the blurb that will appear on the publisher’s website, catalog, and the book cover:
“Since 2006, when the “morning-after pill” Plan B was first sold over the counter, sales of emergency contraceptives have soared, becoming an $80 million industry in the United States and throughout the Western world. But emergency contraception is nothing new. It has a long and often contentious history as the subject of clashes not only between medical researchers and religious groups, but also between different factions of feminist health advocates.
The Morning After tells the story of emergency contraception in America from the 1960s to the present day and, more importantly, it tells the story of the women who have used it. Side-stepping simplistic readings of these women as either radical feminist trailblazers or guinea pigs for the pharmaceutical industry, medical historian Heather Munro Prescott offers a portrait of how ordinary women participated in the development and popularization of emergency contraception, bringing a groundbreaking technology into the mainstream with the potential to radically alter reproductive health practices.”
I had to stop somewhere, so the book shortchanges the most recent developments — especially the most recent efforts to use of social media to raise awareness of EC. [BTW, the Back Up Your Birth Control campaign has a Facebook page and you can find related posts on Twitter using #backitup and/or by following @nirhealth).
The use of the Web to promote EC originated in the early 1990s with the emergency contraception website at Princeton. The Back Up Your Birth Control Campaign began amidst the battle to get the FDA to approve Plan B as an over-the-counter drug. What’s interesting to me as a historian is the use of graphic artist J. Howard Miller’s “We Can Do It” poster, which he created for Westinghouse under the sponsorship of War Production Board (this image should not be confused with the Norman Rockwell painting “Rosie the Riveter” that appeared on the cover of the Saturday Evening Post May 29, 1943, and is still under copyright. The Rockwell paiting was recently acquired by the Bentonville Museum in Arkansas, founded by Wal-mart heiress Alice Walton and the Walton Family Foundation — oh the irony!). Personally, I like the Rockwell image better, but do you think the Waltons will allow anyone to use it without paying major $$ — not bloody likely! “We Can Do It” does not have such copyright restrictions, so various groups use it freely. (for more on these images and American popular culture, go here). It’s become a feminist icon of female empowerment, but this article demonstrates that “during World War II the empowering rhetorical appeal of this Westinghouse image was circumscribed by the conditions of its use and by several other posters in its series.”
Returning to EC — the history of the various awareness campaigns over the years is fascinating but was nearly impossible to illustrate in the book because, like many of us, the organizations that created these images didn’t preserve them once they were no longer useful. Others put them on their websites, then discarded the original files. Then there’s the problem of finding the copyright holder and getting permission from him/her. Here’s an image that I couldn’t use because there was no digital file that had a high enough resolution for reproduction — it also nicely sums up my frustrations with the whole process:
So, here’s a recommendation for the Back Up Your Birth Control Campaign — back up your “born digital” materials and preserve your digital heritage!